WizKid Products Story

WizKid Products started in the early 2000s from the desire of two men who were tired of the mess that lived around the urinal and saw an opportunity to make a difference. Dean Stickler and Jeff Crevier developed a solution to the problem, our Original Antimicrobial Mat, and the brand WizKid Mats was born. Early on orders were delivered from the front seat of the owner’s vehicles and family members were employed to help pack and ship products. Eventually, more space was required, and 1,000 square feet of a warehouse in Dalton, GA, was rented to house the operation. The product line expanded in 2017 with the introduction of the Splash Hog Vertical Urinal Screen and the company rebranded as WizKid Products. With the demand for our two innovative products lines increasing steadily, the need for space continued to grow as well, and in 2019 WizKid Products moved into its new 26,000 square foot manufacturing, shipping, and administrative complex in Dalton.

Since the earliest days of the company, the business has been conducted using a set of firmly adhered to principles. Today those principles are defined as our Core Values. We apply them even more today because as we grow as a company, we are even more committed to the values that have guided us to this point.

Core Values


Jeff Crevier, President and CEO, WizKid Products

Jeff Crevier


Jeff Crevier is the Owner and CEO of WizKid Products. Known as the “idea guy” he will have 20 ideas for new products before breakfast, 19 of them might not be great but that “one” is all we need. With all those ideas running through his head Jeff is a perfect fit to lead our product development endeavors and also guide and direct the focus of our entire organization.

Jeff started WizKid Products while he was a pastor at First Baptist Fort Lauderdale, where he spent over 20 years as the Artistic Director of the Fort Lauderdale Christmas Pageant. Previously he and his wife, Christye, toured the world as professional performers. They have 4 adult daughters and two sons-in-law.

Nate Ellwitz, Vice President, WizKid Products

Nate Ellwitz

Vice President

Nate joined the WizKid Products team in 2014 and brought with him almost two decades of sales experience. Nate now serves as our Vice President, and his extensive background in sales makes him the ideal person to lead our sales division, working directly with our representatives and distributors around the country.

Nate is a native of Wisconsin and enjoys smoking meats, the occasional glass of whiskey or bourbon, and riding his Harley-Davidson motorcycle.

J.R. Longstaff, Director of Marketing, WizKid Products

J.R. Longstaff

Director of Marketing

J.R. came to WizKid Products in 2018, bringing with him a deep-well of marketing experience from the luxury hospitality sector to large-event marketing. He now applies his skills by shaping our branding and external marketing endeavors.

J.R. and his wife Monique live in Miami, FL, and enjoy good food and travelling the world together.

Jennifer Harris, Office Manager, WizKid Products

Jennifer Harris

Office Manager

Jennifer joined the WizKid Products team in 2019, when we moved our headquarters to Dalton, GA. She serves as our Office Manager and manages all of the accounting and administrative tasks in our Dalton office.

She lives in Dalton with her husband where they garner the most joy from spending time with their six children, one daughter-in-law, and three grandbabies (two Grand-studs, and One Grand-princess).

Rick Harris, Operations Manager at WizKid Products

RICK Harris

Operations Manager

Charged with the management of our Dalton, GA manufacturing facility, Rick Harris leads our production and shipping team. He joined our team in early 2020 and oversees the logistics of our raw goods and inventory levels.

Rick lives in Dalton with his wife Jennifer, our Office Manager, and can typically be found holding one of his three grandkids.

Dean Stickler, Founder, WizKid Products



As a very successful businessman in South Florida, Dean has never been known to slow down or stop innovating. Dean got tired of seeing a puddle of urine on the floor in his office building and decided to do something about it. As antimicrobials became common and a way to infuse them into fibers became a reality Dean developed the first antimicrobial urinal mat. With a patent in hand Dean and his friend, Jeff Crevier formed a business partnership to bring the WizKid Antimicrobial Mat to the national market. Today Dean advises and continues to develop new companies and products while taking time to enjoy a good game of golf in South Florida and on occasion in North Carolina.